“I see the main focus of Public Relations moving from reputation management to expectation management. For practitioners, this requires a better understanding of why stakeholders behave as they do, understanding how expectations are formed and establishing measurement principles. It will be a major challenge, but in a good way”

“The WPRF theme emphasizes the need to humanize communication; now more than ever it’s vital to look after the content to benefit conversation and transmit the brands values with empathy and transparency”

“The WPRF is an unique opportunity to get the wider view of the profession. I have participated in two other WPRF, Trieste and London, and both of them were the best PR conferences for me ever”

“As communicators we must be recognized as fundamental and necessary for company’s good leadership. The WPRF agenda focuses on Tuesday morning on this important aspect that will affect our profession in its immediate future”

“The WPRF topics I am interested in are transformation and leadership – especially the sessions on measurement and counseling leaders”

“To me participating in the WPRF means an interesting possibility to discover the latest trends of global Public Relations as well as to share my experience with the professionals from all around the world”

“Only on rare occasions we have opportunities like this. Gathering the best professionals in the world in our country for an international event and being able to hear first-hand about the latest communication trends. I consider it to be a privilege we can’t miss”