The eighth edition of the World Public Relations Forum, organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public Relations and Communication Management, will be celebrated in Madrid from the 21st to the 23rd of September and will count on the support of 19 sponsors in various categories.
Leading the main category as ‘Key Partners’ will be six of the most important Spanish companies in the banking, communication, energetic and distribution industries. Companies as important as BBVA, CaixaBank, El Corte Inglés, Endesa, Llorente & Cuenca and Banco Santander whom have all decided to strongly support communication and the strategic role it plays on a business level. El Corte Inglés distribution group will also be the sole sponsor in the ‘Tourism Partner’ category with Viajes El Corte Inglés.
Alto Social Analytics, Gas Natural, Iberia and Renfe on the other hand will be ‘Leading Partners’ of the World Public Relations Forum, Renfe (rail transport operator) also being the official event transporter. In the ‘Partners’ category 6 companies have shown their support: Acceso Group, Abertis, Ketchum, Reale, Reputation Institute and Telefónica. Also the EFE news agency will be the events ‘Media Partner’.
The Gala Dinner will be held on the 22st of September at the Real Casa de Correos of Madrid and will be sponsored by Marco de Comunicación and Reale.
The WPRF 2014 also has the Spanish Government and Comunidad de Madrid as institutional supporters. The first of them will be represented at the official opening by Spanish Vice-president Soraya Sáenz de Santamaría.
During three days the World Public Relations Forum will gather experts and great PR and communication representatives from all over the world to debate about the professions future.