Partner and Managing Director for Iberia at LLORENTE & CUENCA and leader for Online Communication. Adolfo describes himself an advocate of virtualising everything that happens within companies from the moment they are set up. He is an expert in the management of online reputation and, over the course of his 20-year career in the profession, he has worked on the design and implementation of projects for the construction and defence industries, as well as the promotion of digital identity for a number of multinationals in Spain and Latin America, including Telefónica, Repsol, La Caixa, Coca-Cola, Banco de Crédito del Perú, Prisa Radio, the Quito Tourism Office, Barrick or Cisneros.
In the academic world, he works with universities and business schools including Universidad Complutense, Universidad Carlos III and IE, giving classes and presentations on Business 2.0, Personal Branding and Online Reputation. He participates in the social media from his personal website www.adolfocorujo.com and appears at international conferences of general and academic interest. He is co-author of the scientific paper “WePS-3 Evaluation Campaign: Overview of the Online Reputation Management Task” and co-director of the European research project “LiMoSINe: Linguistically Motivated Semantic aggregatIon engiNes”, together with the Universiteir Van Amsterdam, University of Glasgow, Fundació Barcelona Media Universitat Pompeu Fabra, Università Degli Studi di Trento and UNIVEM (Fundación Universidad-Empresa).
He has an Executive MBA from ESADE, is a graduate in Advertising and Public Relations and holds a DEA (Advanced Studies Diploma) in Marketing from Universidad Complutense de Madrid.