Catherine Arrow is a respected public relations leader, educator and writer in both the northern and southern hemispheres. Currently serving her second term as Secretary of the Global Alliance she has been deeply involved with the development of member resources, including the Melbourne Mandate and the Stockholm Accords.
A Fellow of the Public Relations Institute of New Zealand, a Fellow of the UK Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, she is a recipient of the PRINZ President’s Award which recognises exemplary contribution to the profession by an individual member.
As a consultant, Catherine leads Unlocked PR, advising and working alongside government and commercial organisations. A long-standing digital evangelist as well as a champion of public relations research, measurement and evaluation, she has been helping others develop effective, strategic digital relationships since the advent of the web. She founded and ran an award-winning public relations consultancy in the UK before moving to New Zealand in 2005, when she formed Social Capture, which provides social intelligence and reputation management advice.
For the Public Relations Institute of New Zealand (PRINZ), Catherine designs and delivers professional development programmes and serves on National Council.