Dr. Cees van Riel is Co-Founder and Vice Chairman of Reputation Institute. He is also a Professor at Erasmus University Rotterdam and head of its Corporate Communication Centre. His most recent book, The Alignment Factor. Leveraging Total Stakeholder Support, will be published in January 2012 in five languages.
Cees is the author of numerous books and articles, creator of the RepTrak® Alignment Monitor, and co-author, with Charles Fombrun, of Essentials of Corporate Communication and Fame & Fortune: How the World’s Leading Companies Build Winning Reputations.