The World Public Relations Forum, organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public Relations and Communication Managment, has confirmed attendance for over 600 professionals from more than 60 countries in the 5 continents. This 8th edition, the first to be bilingual, stands out due to the high number of attendees coming from all over the world and from interesting countries as far as Azerbaijan, Mauritius, Singapore, Malaysia and Swaziland.
Nazim Safarov is an employee at PASHA Holding in Azerbaijan and will be one of the many professionals to travel long distance to attend the World Public Relations Forum in Madrid. He firmly believes that the event will offer the opportunity to learn from other professionals how to be seen and heard in an overfull marketplace.
“As a second-time participant, I feel the WPRF is a unique opportunity to gather feedback and wisdom from around the world” states Javed Bolah form the British American Investment company in Mauritius. “Coming from a multicultural ecosystem I realize it is increasingly obvious that communication sophistication has reached its limits and it might be timely, in such volatile times, to move away from strategy”.
On her behalf, Mary Lee from the National University of Singapore will attend the Forum because she believes it’s “a precious opportunity to listen and meet some of the world’s leading communicators in the professional and academic arenas”. She is interested in all the Research Colloquium topics but especially those ones that are about communications co-creation and co-construction in organizations.
Sarifah Nadiah, employee at Multimedia Development Corporation (MDeC), will come to Madrid from Malaysia to attend the forum’s sessions: “This will be my first time participating in a forum of this magnitude. I’m very excited”. In her opinion the chance of networking with high caliber public relations professionals will be highly valuable for her career. She also states that the session she’s most interested in is the one that will debate about the digital challenge inside global agenda.
For Sifiso Dhlamini of Swaziland the most interesting session will be the one that’s about how the best leaders understand the power of communication and the responsibility of using it wisely and ethically. He says he will provide the World Public Relations Forum with his experience as a journalist in his country as well as in his current job at the Swaziland Electricity Company.