What does participating as a speaker at the 2014 World Public Relations Forum mean to you?
It means a great honor for FEIEA and me.
In your opinion, what are the most important benefits of participating in this Forum?
The possibility to share among experts from all over the world, FEIEA’s main concerns and contributions.
Also the 2014 World Public Relations Forum will give me the opportunity to share best practices all over the world and at the same time to benchmark the Internal Communication Activity.
What does “Communication with Conscience” mean to you?
It means that we know exactly what to do and how to do it. To whom and mainly that the efficiency of the communication can be measured.
What are the most important challenges that communication professionals will have to face in the next years?
• The Internal Communication Ethic Code;
• The Internal Communication European Certification Program;
• The KPI (Key Performance Indicators) Implementation that allows organizations and its share holders to understand the added value of such important activity.
FEIEA is 100% committed and will work actively to implement all the necessary tools to help internal communicators to achieve excellency.
As an advisor specialized in the growing markets of the Portuguese speaking countries, what do you think is Brazils present market situation?
With a tremendous growth of its economy, making it one of the most vigorous and successful in the world, Brazil is a fascinating country with a huge variety of opportunities.
Brazilian growth is based on a significant lower and middle class increase (increasing their purchasing capacity) and supported by some of the most important natural resources in the world.
Brazilians have never been so consumers as they are now. Buying is the word of the moment and it is the moment to know how to sell and profit from this scenario.
It is very important to understand the culture and the right partners to build together a successful strategy.
Apart from the threats of the market that for sure Brazil will face, mainly due to the end of the two global events organized, the World Cup (2014) and the Olympic Games (Rio de Janeiro – 2016), Brazil should still be considered as a country of opportunities.
However, it is important to predict the threats and to act immediately. Communication and marketing will have an important role.
All needed communication and marketing tools are in the market and already developed and consolidated (some of them are between the best in the world). The investor needs to know where to find them and how to use them.