What means to you to participate as a speaker at the 2014 World Public Relations Forum?
I am honored to be a speaker at the Forum, and participate in such a noteworthy global event focused on furthering the role of public relations in helping organizations achieve their goals. In particular, I am hoping that I can assist with the goal of further transforming the role of communications as a critical business function.
In your opinion, what are the most important benefits of participating to this Forum?
The opportunity to learn and the opportunity to share. The Global Alliance brings to-gether the top thinkers in the PR profession from around the world, and it offers a fantastic opportunity for each participant to further grow and develop as leaders and practitioners.
What does “Communication with Conscience” mean to you?
To me it means being authentic and transparent, and also being very clear on the purpose and expected benefits of a communications program, and the costs of not having the right communications as well.
What are the most important challenges that communication professionals will have to face in the next years?
I continue to be struck with how poorly so many communications professionals are able to articulate clear, measurable goals for their work thereby demonstrating their value to the organizations they support. These seems to be an evergreen challenge, but one that has become more and more critical in the face of the integration across channels and disciplines taking place in marketing and communications.