What does participating as a speaker at the 2014 World Public Relations Forum mean to you?
It is a great honour that means the practice of PR in Africa is placed on the global scene.
In your opinion, what are the most important benefits of participating in this Forum?
We get to interact with peers from around the world. This ensures that we keep up with what is happening within the practice globally, hence providing a benchmark against which we can measure our professional growth and performance.
What does “Communication with Conscience” mean to you?
It means being authentic in our communication, ensuring that we keep organisational communication elevated to being the pulse of the society: the stories we tell must resonate appropriately with the society around us in mind. In the end, the conscience of the organisation must be beyond reproach.
What are the most important challenges that communication professionals will have to face in the next years?
The rapid changes and uptake of technology, which are not equally available around the world, mean that communication professionals must be more strategic than ever, and as creative as they can be, in order to satisfy the various stakeholders. Standards of strategic professional practice have never been more in focus than they are currently.
What is the current situation of public relations in Kenya and in the whole African continent? Main challenges?
Kenya is currently moving towards accreditation of PR and communication professionals. We have started a continuous professional development (CPD) programme that aims at ensuring certain minimum professional standards. This will eventually lead to accreditation of practitioners. The practice in the continent needs to move in this direction to ensure Africans tell their stories: we must change the narrative to reflect what is really on the ground in Africa.