What does participating as a speaker at the 2014 World Public Relations Forum mean to you?
The World PR Forum provides an opportunity to discuss the most pressing issues facing our industry and absorb the latest thinking on the future of communications. I am really looking forward to attending.
In your opinion, what are the most important benefits of participating in this Forum?
This is a time that requires extraordinary transformation in our industry. The Forum is a chance to converse with colleagues to better understand all of the factors influencing communications today and how they are playing out on a local, regional and global stage.
What does “Communication with Conscience” mean to you?
Firstly that communications, and the endless quest for better dialogue, is inherently a force for good in the world. Secondly that our industry can offer extremely valuable advice on what audiences expect, what they will look for and how to meet their expectations.
What are the most important challenges that communication professionals will have to face in the next years?
Everywhere in the world, social technologies are accelerating the shift in power from institutions to individuals, everywhere from Beijing to Cairo and Kiev to London, Pyongyang to Peoria. Meanwhile expectations around communications have gone through the roof, while the entire notion of privacy has fundamentally shifted.
What we’ve seen so far is just the tip of the iceberg in terms of societal change. The internet of things will only accelerate how we understand service, trust and
What must a PR professional always keep in mind when confronting a challenging situation or a corporate crisis?
As a leading CMO recently said at Cannes: “Silence is not an option in a socially connected world. Your truth will be filled in for you.” Never before has PR been more important – what an exciting time for us all.”