José Manuel Velasco Guardado (Avilés, Spain, 1965) has a degree in Journalism from Madrid’s Complutense University and completed the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne (Switzerland).
Mr Velasco currently holds the position of General Manager of Communications and Corporate Social Responsibility and member of the Executive Committee at FCC, a Madrid Stock Market listed company. Reporting directly to FCC’s Chief Executive Officer (CEO), he is responsible for communication, public affairs, branding and corporate social responsibility.
FCC is one of Spain’s largest companies, with more than 60,000 employees, revenues of over 7 billion euro, and operations in 35 countries worldwide. Its three core businesses are environmental services, construction and water.
Mr Velasco’s work experience includes eight years at power and gas company Unión Fenosa, where he was Head of Communications and a member of the Management Committee. From 1995 to 2000 he was Head of Communications at the Spanish State-owned railway company, Renfe. Prior to joining Renfe, he worked as a journalist for a number of print media and radio broadcasters in Asturias and Madrid.
Since June 2008, he is chairman of the Association of Communications Executives (Asociación de Directivos de Comunicación, DIRCOM), a leading professional body in the corporate communications sector in Spain, with more than 900 members. He is also member of the Global Alliance for Public Relations and Communication Management board, the worldwide federation which integrates the main communication and PR associations and academic institutions.
He is an Honorary Professor at the Madrid Complutense University School of Journalism and collaborates on various Masters Programmes in Communication at universities in Madrid and Barcelona.
Mr Velasco is an honorary member of Forética, a forum which promotes ethical management, and was its Chairman from 2006 to 2008.
He loves trekking and MTB, sports which need endurance and resistance.