Ketchum, main PR and communications agency in Europe, Reputation Institute, leading reputation management consultancy, and Telefónica, first Spanish multinational in market capitalization, will sponsor the World Public Relations Forum in the ‘Partners’ category. The event is being organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public Relations and Communication Management, to be celebrated in Madrid from the 21st to the 23td of September 2014.
Ketchum has bet on the WPRF in a moment in which extraordinary transformation is needed in the communications sector. According to the company’s CEO, Rob Flaherty, “the Forum is a chance to converse with colleagues to better understand all of the factors influencing communications today and how they are playing out on a local, regional and global stage. Never before has PR been more important – what an exciting time for us all”.
With this sponsorship Reputation Institute shows its support for the industry and towards communication professionals. For Fernando Prado, Managing Partner at Reputation Institute for Latin-American and Iberia, “honest communication is one of the keys of good corporate reputation. Only by considering these keys will companies be able to build and maintain a relationship of trust with their stakeholders”.
Telefónica will also be the Forums ‘Technological Partner’ and it’s President & CEO of Telefónica Research and Development, David del Val, one of the speakers. He will participate on the 22nd of September in a plenary session about addressing the global agenda focusing on the digital challenge and how new technology is affecting organizations.
Ketchum is a global leading PR and communications agency that works in over 70 countries in six continents. Winner of 14 Cannes Lions and four PRWeek Campaigns of the Year, Ketchum works with clients developing strategic plans, creative campaigns and programs with measurable results that build brands and reputation. Ketchum is a part of the Das division of Omnicom Group. www.ketchum.com
About Reputation Institute
Reputation Institute is the world’s leading reputation-based advisory firm. Founded in 1997 by Dr. Charles Fombrun (EEUU) and Dr. Cees Van Riel (Holland), Reputation Institute is present in over 30 countries and collaborates with companies in the design and the execution of their global strategies, aiming to align their interest groups and create tangible economic value. Thanks to its academic studies and the systematic analysis of its consultants, the Reputation Institute’s counselling becomes key in the decision making processes for businesses, since it enables the construction and protection of reputation and generates competitive advantage.
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With its bet on the best in class mobile, fixed and broadband networks and innovative portfolio of digital solutions, Telefónica is transforming itself into a ‘Digital Telco’, a company that will be even better suited to meet the need of its customers and capture new revenue growth.
The company has a significant presence in 24 countries and a customer base that amounts to more than 313 million accesses around the world. Telefónica has strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its capital is traded on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao and Valencia) and also in those of London, New York, Lima and Buenos Aires.