Assistant Professor at IE University (ES). She teaches in both IE School of Communication and IE Business School and is Academic Director of the executive part time and full time Master in Corporate Communication. Her current research focuses on how issues of organizational identity, social responsibility, corporate communication and reputation are involved in organizational management and change.
She has been doing research at the University of Cambridge (UK), London School of Economics and Political Science (UK) and University of Lugano (CH). Her works are published in journals like MIT Sloan Management Review, British Journal of Management, Journal of Business Research, Journal of Applied Behavioural Science, Corporate Reputation Review, and Corporate Communication: An international Journal, Journal of Public Relations Research, and others.
She currently serves on the Editorial Board of Business & Society (Sage), Corporate Reputation Review (Palgrave) and Corporate Communication: An international journal (Emerald).
In addition to her academic engagements, she collaborates with Cotting Consulting International as a special coach in media, branding and image strategies.