Expert in the handling of regional clients and strategic consultancy. She has led communication in Latin America for such clients as Telefónica Móviles, GSK, SABMiller and others. She is experienced in the communication of mergers, acquisitions and divestments; communication strategies and brand and product positioning; social and healthcare communication; corporate social responsibility and institutional communication for public and private bodies.
Luisa began her career at LLORENTE & CUENCA in 1999 at the Madrid office. In 2002, she was given responsibility for setting up the Panama operation, which in just four years became the leading communication consultancy in the country and throughout Central America.
She has, since 2007, headed up the LLORENTE & CUENCA Peru office – the national leader in the sector and the only communication firm to have claimed six ANDA awards and one Gold SABRE Award. In 2011, she took over responsibility for supervising operations in Colombia and Ecuador, which together with Peru make up the Andean Region.
Luisa holds a Degree in Information Science, specialising in Advertising and Public Relations, from the Complutense University in Madrid, and an MBA from Adolfo Ibáñez University in Chile. She has also completed additional postgraduate studies at Georgetown and the University of Phoenix.