María Jose Canel, PhD in Communication (University of Navarre, Spain). Tenured professor, with a Chair in Political Communication at Complutense University, Madrid. Specialized in political, government and public sector public relations, she has published nationally and internationally in major publishing companies and specialized journals. Chief of the Minister’s Cabinet at the Spanish Minister for Education, Culture and Sport (2000-2004). Consultant for regional governments in the communication of public policies; for the Mexican Presidency; and for several companies in Guatemala. Chair of the Political Communication division at IAMCR and ECREA. Advisor to the World Bank. Regular collaborator as writer of opinion pieces for El País.