What does participating as a speaker in the 2014 World Public Relations Forum mean to you?
It means the opportunity to meet with industry leaders from markets all around the world and learn about the major trends and ideas that are driving the growth and sophistication of our industry.
In your opinion, what are the most important benefits of participating to this Forum?
While many of the presentations and on-stage discussions are valuable, it is really the opportunity to network with so many people from so many markets that I find most helpful.
What does “Communication with Conscience” mean to you?
Good public relations means thinking about how an organization’s actions will impact all stakeholders. If you are practicing PR the right way, PR will be your conscience.
What are the most important challenges that communication professionals will have to face in the next years?
I believe the pace of change is faster today than it ever has been before, and radical transparency is forcing companies to think much more profoundly about how their actions will impact relationships with key stakeholder groups.
What is next for the communications industry?
To think beyond “communications” and to understand that brand and reputation and relationships are driven by how organizations act, not what they say. If communicators are not prepared to step up and play a role in setting policy—not just communicating it—they won’t be serving their organizations properly.