As Chair of the Global Alliance I welcome you warmly to the World Public Relations Forum 2014 website.
Our conference in Madrid promises to be an exceptional event. Exceptional because the challenges and opportunities for public relations are exceptional, and the times we live in are exceptional. We live in a world of constant and fast-moving change where public relations and communication are seen to be absolutely central. Forward thinking organisations have accepted the reality of this and in response are re-framing the whole way they are operating. The Melbourne Mandate shows the Global Alliance’s thinking on how public relations can contribute to the new operating model. But the changes we see are having an effect far beyond organisations, they are altering the way society itself is being shaped. It’s to this additional challenge that we need to turn.
So, the great opportunity we have in Madrid 2014 is to hear from some exceptional speakers on how they are thinking and acting in this new world and to engage in some inspiring workshops and discussions on the opportunities and issues that face us. We will explore our challenges as practitioners, as representative of our profession, inthe work we do for our employers and we’ll take a widerlook at the positive contribution we can make tosociety because of our unique skills and knowledge.
It’ll be an exciting ride and we look forward to welcoming you to energising conversations in one of Europe’s most beautiful and stimulating capitals!