The World Public Relations Forum (WPRF), organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for Public Relations and Communication Management, has already confirmed the attendance of more than 600 professionals from over 50 countries in the 5 continents. In this 8th edition, held for the first time in a Spanish-speaking country, there will be an important number of attendees from all over America and especially from countries like Colombia, Puerto Rico, Brazil, Argentina and Chile.
Germán Caicedo Prado is an employee at ‘Táctica & Estrategia’ (company that evaluates and measures corporate communication and PR in Colombia) and will be one of the many professionals to attend the Madrid Forum in September. He is interested in all the discussions included in the program but confesses to having special interest in those related to “measurement and the construction of a culture based on dialogue an listening”.
“There aren’t many moments in which us communication professionals from all over the world get to meet and exchange experiences” says María de Lourdes Martínez-Cordero from the Puerto Rico Senate. The day to day of working in a State office offers infinite experiences, all of which this attendee would like to share in the Forum as well as her skills and overall professional experience in the communication industry.
For Jadna Rodrigues, Brazilian student at the EAE Business School, participating in the World Public Relations Forum is an excellent opportunity to expand her network and acquire more knowledge in the field of corporate communication. As a Masters student she believes “this meeting of great professionals from different parts of the world can help improve the respect towards communication and increase the importance that it has in business growth and development”.
Gustavo G. Coppola, Director at ‘Coppola y Asociados’, will travel from Argentina to take part in the debates about the profession and its future: “Participating in the World Public Relations Forum offers the unique opportunity to be at the centre of the debate on all those important public relations topics. I am extremely motivated to attend”.
Oh her behalf Anamaría Egaña Baraona from the Santiago de Chile University says that the Forum means sharing movements, experiences, thoughts and information that will contribute towards increasing the quality of the academic work that she carries out investigating the relationship between youth, communication and political involvement.