The World Public Relations Forum (WPRF), organized by the Spanish Association of Communciation Directors (Dircom) and the Global Alliance for Public Relations and Communication Management, has more than twenty sessions programed for the 21st, 22nd and 23rd of September in which over fifty international speakers of great prestige will be present.
One of the conferences, in line with the topic of how to lead through communication, will deal with the challenges in mobile, display and video devices with the contribution of the Founding Partner of Stelapss, Juan Antonio Muñoz-Gallego. This speaker assures that “communication no longer has borders” and that the main challenge professionals will have to face in the years to come will be “understanding their inner feelings and working from the inside out so that the results can be seen immediately”.
Furthermore, he believes videogames are a powerful tool that get the conscience mind working as a consequence of interaction and in which the individual becomes an active element. “We need many more of these active elements in corporate communication since companies have been using videogames since the 80s to communicate”, he assures.
Big organizations have been able to see the power of combining interaction, content and communication, and that’s why Muñoz-Gallego believes that this way of communicating “is a reality brands can’t ignore”. The progress in technology and in the new tools this has come to generate now offers new ways of communicating messages, including the corporate ones.
All the information on this great event, including news on the new speakers joining the debate sessions, is available on the Forum’s website (wprf2014.dircom.org).