Sandra Duhé, Ph.D., APR, is associate professor, director of public relations, and chair of the Division of Communication Studies at Southern Methodist University (SMU) in Dallas, Texas, USA.
Dr. Duhé began her career as a financial analyst and never expected to work in public relations. A relocation assignment propelled her into corporate philanthropy and community outreach, and led her to graduate school to learn the essential contribution of stakeholder relationships to an organization’s success. Thereafter, Duhé’s newfound knowledge directed her work as a public affairs manager for Mobil and then ExxonMobil, providing her extensive experience in crisis response, risk communication, merger communication, media relations, and brand management.
Being keenly aware of how multiple factors influence the public relations process, she earned additional graduate degrees in applied economics and political economy while in industry and made her full-time transition to the classroom at the University of Louisiana at Lafayette in 2004. She joined SMU’s faculty in 2012 to lead the university’s new degree program in public relations and strategic communication.
Duhé combines a love of teaching and learning to explore, expand, and promote the contributions of public relations to business, society, and those who need a voice. Her research and commentary focus on the role of public relations in capitalism, democracy, and society and have been published in venues including Public Relations Review, Public Relations Journal, Corporate Communications: An International Journal, The Global Public Relations Handbook, and The Institute for Public Relations. She is editor of New Media and Public Relations, which was the first scholarly text of its kind published by Peter Lang in 2007 followed by a second edition in 2012.