The World Public Relations Forum, prestigious biennial event on public relations and communication on a global scale, will start on the 21st of September with a Research Colloquium inaugurated by Anne Gregory, President of the Global Alliance, Samuel Martín-Barbero, academic representative of Dircom, and Karen Sanders, President of the Association of Political Communication and Director of the Research Colloquium.
The colloquium will be focused, from an academic point of view, on the new challenges and trends in communication as well as the definition of “communication with conscience”.
The first round table, called “What can professionals and scholars learn from one another?”, will be chaired by Ricardo Gómez Díez and will also count on the participation of Juan Carlos Molleda, professor and chair in the Department of PR at the University of Florida.
The plenary session “Communication with Conscience” will be chaired by Gregor Halff and will also include emeritus professors Ray Hiebert, of the University of Maryland, and Robert Heath, of the University of Houston.
The closing session will be about “Corporate and Social Consciousness in Public Relations” and will be led by Judy VanSlyke Turk with Sandra Duhé of the Southern Methodist University.
The World Public Relations Forum (WPRF 2014) is being organized by the Spanish Association of Communication Directors (Dircom) alongside the Global Alliance for Public Relations and Communications Management and will address next September in Madrid the global trends and challenges facing the corporate communications industry.