The 608 articles generated about the event have reached an international audience of over 129 million people.
On social networking sites the WPRF has had a maximum potential impact of 49,6 million users.
The World Public Relations Forum, organized by the Spanish Association of Communication Directors (Dircom) and the Global Alliance for PR and Communication Management, has been a great success not only by number of attendees, 750 people that were both professionals and communication directors from all over the planet, but also due to the impact it had in the media and on social networking sites. Specifically, 608 articles were written about the event on the Internet, television, newspapers and the radio, reaching an audience of 129 million people.
Communication on social networking sites concerning the Forum exceeded all expectations. According to a study done by Alto Social Analytics the WPRF generated 29.143 comments during the last month with a maximum potential impact of 49,6 million people. One in every ten comments where associated to Spain and in particular to the city of Madrid.
During its three days the Forum was trending topic on Twitter. Those who lead the activity on this site were from Spain, Canada, United Kingdom, France, México and the United States. In total over 4.925 people generated 17.376 comments with a maximum impact of 21 million, furthermore the event concentrated nearly 50% of the total impact during the last month.