The World Public Relations Forum, prestigious biennial event on public relations and communications on a global scale has started today, Sunday the 21st of September, with the Research Colloquium inaugurated by Anne Gregory, President of the Global Alliance, Samuel Martín-Barbero, academic representative of the Spanish Association of Communication Directors (Dircom), and Karen Sanders, President of the Association of Political Communication and Director of the Research Colloquium.
The colloquium stands out due to the participation of academics and universities. Professors and researchers in the field of communication from all over the world will debate about the different settings and phases that make “Communication with Conscience” in 9 workshops/round tables focused on key aspects that will allow a better approach towards the challenges that communication faces in the 21st century.
The first round table named “What can professionals and scholars learn from one another?” will be chaired by Ricardo Gómez Diez and will also include the participation of Juan Carlos Molleda, professor and chair in the Department of PR at the University of Florida.
The plenary session “Communication with Conscience” will be chaired by Gregor Halff and will also include emeritus professors Ray Hiebert of the University of Maryland and Robert Heath of the University of Houston. The closing session will be about “Corporate and Social Consciousness in Public Relations” and will be led by Judy VanSkyke Turk with Sandra Duhé of the Southern Methodist University.
The World Public Relations Forum (WPRF 2014) is being organized by the Spanish Association of Communication Directors (Dircom) alongside the Global Alliance for Public Relations and Communications Management and will address in Madrid the global trends and challenges facing the corporate communications industry.