Abertis, leading international group in motorway management and telecommunications infrastructure, Acceso, leading company in monitoring, analysis and evaluation of communication in Spain and Latin America, and Reale Seguros, leading insurance company in Spain, will sponsor in the Partners category the World Public Relations Forum, that is being organized by Dircom and Global Alliance.
As a partner of this World Forum, Abertis wants to reinforce its international bet on the communications industry. According to Juan Maria Hernández Puértolas, Director of Corporate Communication, “from Abertis we are pleased to sponsor the biggest international event on communication, an unique opportunity to connect with the hundreds of participants from all over the world that will attend this meeting”.
Acceso seeks to reinforce their bet onthe communications industry on an international scalewith their sponsorship; also seeking to highlight the key role measurement has in the definition of communication strategies. According to Sergi Guillot, Acceo’s CEO and AMEC director, “atthe context like the present one in which companies and institutions are making an effort to recover citizens confidence and credibility it’s crucial to not just communicate with conscience and responsibility but to also succeed with the strategies and messages”.Participating in this Forum we want to show how measurement can help to define these strategies connecting with their targets proving the value of communication to their business”.
With their participation in the World Public Relations Forum, Reale Seguros collaborates in the celebration of the largest international event dedicated to communication. According to Ignacio Mariscal, managing director of the company, “this Forum represents an opportunity to discover the latest trends in a particularly sensible area for any organization”. On the other hand, Mariscal highlighted “the need to reflect upon new communication strategies better aligned with the business management from the perspectivesof culture and values”.
Abertis is the leading international group in motorway management and telecommunications infrastructure. The ongoing process of internationalization of its activities has allowed them to be present in 11 countries in Europe and América.
It’s established itself as the world leader in the motorway management sector after the integration of nine motorway dealerships in Brasil and others in Chile. The group manages more than 8.000 kilometers of road in the world.
It’s listed on the stock exchange and is a part of the exclusive Ibex 35, as well as on the FTSEurofirst 300 international index and Standars & Poor’s Europe 350.
Acceso is a company specialized in communication measurement services with presence in Spain and Latin America. The company accumulates 25 years of experience in monitoring the media, with a vast multimedia coverage (press, radio, television, online and social media), as well as analytical intelligence, that they offer to the main multinationals and governments of different countries for their strategic management of communication.
Acceso bases their solid offer on their own methodology of analysis, the management of opportunities that Big Data offers communication and a professional multidisciplinary team of experts. The company works for more than 600 clients, 26 of whom are part of the IBEX 35, and also the main public administrations, both on a national and local scale.
They measure their standards against the international competition, and it’s the only Spanish company member of The International Assocciation for Measurement and Evaluation of Communication (AMEC). Acceso is the first Spanish company that has won three international awards at the 6th Edition of AMEC Awards.
About REALE SEGUROS
Reale Seguros is one of the most solvent companies on the Spanish insurance market. Since it was introduced in Spain, in 1988, Reale Seguros has maintained a steady rhythm of growth, superior to the average of its sector. The only shareholder of Reale Seguros and head of the Reale Group in Italy and Spain is Reale Mutua Assicurazioni, founded in Turín en 182, the largest Italian insurer in the form of a ‘mutua’ with nearly a million and a half partners. Their character transfers to all the groups’ societies, providing them the independence and autonomy needed to sustain a constant growth throughout history.
Today Reale Seguros is the company of reference for the more than 3.500 mediators with whom they work, thanks to a relationship based on a model of shared values and mutual benefit. A strategic alliance that contributes to tranquility, security and wellbeing of the more than a million and a half clients of Reale Seguros, thorough an offer of products and services both insurance and financial, approachable and of confidence.