The World Public Relations Forum is the most important event about corporate communications and PR, where the best experts of the industry meet to discuss the present of the profession and redefine its future. The previous editions were held in Rome (2001), Trieste (2004), Brasilia (2006), Cape Town (2007), London (2008), Stockholm (2010) and Melburne (2012). Madrid was the city chosen for the WPRF this year, from 21 to 23 September 2014, organized by the Association of Communication Directors, Dircom, and the Global Alliance for Public Relations and Communication Management.
It is a compulsory meeting for the professional development of all communicators, not only for learning from the most famous speakers around the world, but also because attendees have the chance to create themselves a global list of contacts in the field of communication and business.
How is the industry of Communication and PR today?
What are the most appropriate CSR strategies for my organization?
What is the future and trends of the profession?
These and other questions of interest will be resolved in the WPRF 2014 in Madrid.
The Global Alliance for Public Relations and Communication Management is the confederation of the world’s major PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world through its members. GA’s mission is to unify the public relations profession, raise standards around the world, share knowledge for the benefit of its members and become the global voice for the public relations profession in the public interest.
Dircom is a professional association uniting communication managers and professionals of Spanish corporations, institutions and consulting companies. It was created in 1992 as the result of the initiative of a group of outstanding communication professionals driven by the increasing importance and scope of their responsibilities within their companies and society. Dircom’s mission is to enhance the value of the role of communication and the value of Dircom itself within organizations. This mission is based on four strategic axes: acknowledgement, professional development, networking and Social Responsibility.
It currently has over 900 members and 6 branches across Spain: Dircom Aragón, Dircom Canarias, Dircom Castilla y León, Dircom Catalunya, Dircom Galicia and Dircom ComunitatValenciana. A managing body was also set up in July 2013 in Andalusia.